Task

Create a digital campaign for Bridgerton season 3

Insight

Bridgerton is a visual delight and fans can now be a part of the craft

Summary

To keep fans excited about Bridgrton's new season, we want them to have input in the craft of this iconic show. we are taking them in a journey of decision making

The Bridgeton fans

To

By

Brief

Recognize that season 3 is going to take a twist

Having them immersed into the decision making process

We will kick off the campaign by placing WANTED signs of black silhouettes in strategic places across major cities - Fans from the show will recognize the sign. This will create suspense and engage the audience

Get

We will create suspense by placing QR codes in every WANTED sign and other activations. Once fans scan it, this will take them to a Bridgerton landing page. The landing page will: Give you access to new characters and descriptions, let you participate in the wardrobe choice for the upcoming season, and let you participate in the music choice for the upcoming season. We want to let the audience be part of the decisions

Also the campaign will have an interactive billboard, as people walk by a captivating billboard that immediately catches their attention, people will be able to see themselves in the billboard with elegantly dressed in period attire in the Bridgerton set.

LANDING PAGE

As we all know, Bridgertons' soundtrack plays an important role in the show. That's why we decided to partner up with Spotify to let fans decide the next soundtrack of the show. Fans will be presented a playlist with different trending songs. They will have the opportunity to participate in the decision making process of the new season's sound track

Music

Wardrobe

Fans will be immersed into a gaming experience where they will have the chance to decide what dress will be used on one of the main characters for the final ball. The dress that gets chosen the most will be used in the season

Fans will be able to learn about new characters in the upcoming season. These will have descriptions of the characters. You will also find recaps of where the characters stood in the previous season to refresh their minds

Social Media

Characters

The perfect influencer and star of the show that will help the campaign take shape is: NICOLA COUGHLAN
Having 2.3M Followers on Instagram
She plays one of the most important roles in the show

Ai Filter

We will start a movement on social media where people will try the ai Instagram filter
#Brigertonbyyou
#Brigertonseason3