Get
Potential car buyers
To
By
Brief
Realize that electric cars are as fast as gasoline-powered cars
Showing them Tesla's potential through Mariokart
We will be incorporating Tesla into these races, where players will be able to personalize their Teslas and race against each other. People will also learn about Tesla specs!
Players from "Mariokart Goes Electric will have an AR filter available to them on Instagram to explore their Tesla. Match live-streams will be shared on Instagram, Tiktok and Youtube.
Multiplayers will be given the opportunity to race in "Mariokart Goes Electric" . The race will take place on September 30th . The top 3 players will win a Tesla test drive,
Problem
People have a misconception that Teslas are slow cars since they are electric. What they don't know is that it's not true.
potential drivers need to include Tesla as a candidate in their car buying process because they have great speed potential.
Insight
Summary
This project is about dismantling the miscoception that electric cars are slow. this will be done by having Tesla and Mariokart join forces and show the world what Tesla is all about.
Strategy: Alessandra Morana & Oriana Polito
Art Direction: Alessandra Morana
Copywriter: Oriana Polito