Problem

Māori women spend an average of half of their lives hesitant to get their Tā moko. Many of the traditional tools and techniques had been lost by a generation who were forced to assimilate to a different culture.

Challenge

Prove to Maori women that Inkbox is a brand that can connect to their Tā Moko tradition and to carry it on to future generations.

Insight

Maoris value the Whanaungatanga, their relationships with current, future, and past generations.

Brief

Get

Maori women who are uncertain about getting a Tā Moko tattoo.

To

Recognize that Inkbok can provide them temporary solutions to honor their ancestry.

By

Showing them the potential of temporary Tā Moko tattoos and how it can help Maori women express themselves.