Problem

Canaima National Park, located in Venezuela, is an utterly magical place that no one knows about, but because of Venezuela's economic crisis, tourism at Canaima has stopped. The community that lives there, better known as the Pemon Indians, is in danger and needs our help.

Challenge

The challenge is to make Canaima known to the world.

Insight

Adventurous gamers do not know the extraordinary experience Canaima has for them

Summary

We are creating a digital, fun experience to build awareness about Canaima and encourage people to donate to a great cause. We will be doing this by partnering up with Fortnite, where we will add Canaima to the game map and we will also sell skins inspired by the Pemon Indians of Canaima. All profits from the sale of the skins will be donated to Canaima. We will also add QR codes in our ads so people can also donate that way.

Canaima map

Brief

Get

People who want to play Fortnite

To

Recognize that there is a place called Canaima where help is needed

By

Showing them that Canaima EXISTS, and its a option to explore and donate.

We also want to create a player which will be a "Pemon Indian" tour guide. Fortnite players will want to find this "celebrity" when entering their game mode.

Through social media, you will have insights into the Canaima community and you will get a chance to participate in contests. You will also learn that there's a chance to go to Canaima through our partner, Fortnite.