Idea
Strategy: Alessandra Morana & Guido Gonzalez
Art Direction: Alessandra Morana
Copywriter: Guido Gonzalez
Problem
Nose-blindness—anosmia—occurs when people have a partial or no sense of smell, such as those afflicted by Covid-19. This makes it difficult to tell apart good smells from bad, especially when there're visitors coming over. Even worse, it’d be harder to tell when an odor is dangerous or even toxic.
Using odor-detecting technology found in electronic noses and air purifiers, Glade's nose-blind air freshener will keep your house fresh with timed dispenses, and can also detect any odors that not only others may find unpleasant, but could be dangerous such as smoke, carbon monoxide with a built-in alarm system.
Insight
Making sure your place smells pleasant shows mindfulness and consideration for others and yourself.
The Tech Behind It
Based on the technology found in electric noses and air purifiers, a tiny fan at the bottom takes air samples that are detected by sensors and receives odor molecules, allowing it to distinguish between pleasant, unpleasant, and toxic odors that would be indicated by light and sound notifications.
