Creative Elements:

• Use the phrase "Dear Dairy, you’re oat" as the central theme of the campaign.

• Create social media content that features user-generated content and encourages consumers to share their own oat milk creations.

• Collaborate with influencers and health experts to create engaging content that educates consumers on the benefits of oat milk.

• Use digital advertising and outdoor ads to reach a wide audience and drive sales.

• Conduct an activation campaign by placing vending machines in gyms, universities, schools, and on the streets in South Florida.

• The vending machines will mix the customer's choice of Yoplait oat milk flavor with their choice of cereal and customize the cup by printing their name on it.

• Create an Instagram and TikTok filter for the campaign, along with a branded hashtag #dairyyoureoat, to encourage user-generated content and virality.

• Develop a TikTok filter and making the  trends of "head nodding" or "head bopping", the trend is basically showing two options, and moving the head to the left or right. The creators will choose yogurt depending on taste or type, engaging with younger consumers. 

• Introduce new recipes featuring Yoplait's oat milk and yogurt products, and feature them on social media platforms to inspire and educate consumers on how to incorporate these products into their diets.